Isaac Mashman
Coffee in excess. I optimize, position, and scale personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand.
Thirty Seconds, the Whole Picture.
Consulting, writing, speaking, the podcast, the companies, and how to work with Isaac.
A Record Built in Public.
Two editions of a book on Amazon's charts, a methodology academically published in 2024, three quotes in Forbes, and a podcast archive of 100 episodes over three years.
in Public Relations on Amazon
Public Relations · Both Editions
Forbes
Hosted
At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.
In the Press
- ForbesQuoted Source (opens in a new tab)
- EntrepreneurQuoted Source
- Authority MagazineC-Suite Interview (opens in a new tab)
- StarterStoryFounder Case Study (opens in a new tab)
- ProwlyIndustry Interview (opens in a new tab)
- ASBNBroadcast Interview (opens in a new tab)
- ValiantCEOExecutive Feature (opens in a new tab)
- And MoreEvery Appearance
Quoted three times in Forbes. Quoted in Entrepreneur. Editorial coverage is earned, never bought. Advertising and newswire distribution support the work; they do not replace it. Every appearance, with links, and more.
Identity to Influence
No philosophy, codified body, or standard of practice exists for personal branding. The Second Edition fills that institutional gap, establishing the core tenets of belief, laws, and standards of practice as the world's first Philosophy of Personal Branding.
With Eric Chow, Isaac developed Identity Positioning™, the proprietary methodology of Mashman Consulting Group. It was academically published in 2024 as Identity Positioning: A Macroscopic View on Personal Branding and appears in full inside the Second Edition of the Manifesto.
The premise is simple and it does not bend: identity precedes image. A personal brand already exists. The work is to demonstrate who you are, on purpose, rather than leave the world to assemble it by accident.
A personal brand is the unique fingerprint of every human who has ever lived.
The Law of Personal Branding · Personal Branding: A Manifesto on Fame and InfluenceThree Constructs You Can Use Today.
Published doctrine, not private tricks. Each one is defined in the Manifesto and built into a free tool at identitypositioning.com. Move the numbers and see the method work.
The Power of 3
Introduce yourself to three strangers every day.
Thirty days produces 90 new connections. Ninety days produces 270. A full year produces 1,095, before any compounding. Developed in 2019 for clients who needed a simple way to grow their network, it works in person, online, or both.
270new connections, 90 days at three a day
The figures describe a perfect scenario and exclude compounding: when those connections tell their own networks, 270 becomes 540, then 1,080, and onward. It does not exist only to compound. It builds the mentality, and the foundation, needed to scale. Keep a daily log with the free Power of 3 Tracker (opens in a new tab).
The Skyline Strategy
A 2:1 ratio. For every two pieces of business or professional content or action, one piece of personal content or action.
6 business or professional3 personal
The extended framework: all consumed media does four things. It Educates, Entertains, Inspires or Motivates, and Connects. Sort your ideas and watch the skyline rise with the free Skyline Planner (opens in a new tab).
The Hierarchy
Where is your personal brand today? Choose a tier.
- Tier 1 Unconscious Incompetent Unaware they have a personal brand at all; not yet directing it.
- Tier 2 Friends and Family Known only within an existing personal circle. Rarely exceeds 100 people.
- Tier 3 The Local Hero Recognized within a community through deliberate, conscious effort. 500+ people.
- Tier 4 The State Representative Well-established authority known within a region. 100,000+ people.
- Tier 5 The National Personality Recognizable nationally; represented by agents, teams, and professional support. 1,000,000+ people.
- Tier 6 The International Icon Global fame and influence, largely one-directional. Known by millions the person does not know in return.
Six tiers, from the Manifesto, 1.8. The base tier is Unconscious Incompetent; material that shows five tiers is missing it. The free Brand Audit (opens in a new tab) scores where a personal brand stands across The Five Personal Brand Pillars.
The Firms Behind the Name.
Isaac built Mashman Consulting Group around a simple observation: a company's value and the reputation of the people behind it move together. The same premise runs through the firms he owns. Mashman Consulting Group represents all MASHMAN entities.
-
Mashman Consulting Group
A private consulting firm specializing in personal branding, reputation architecture, and executive visibility. Mashman Consulting Group is a Done With You consultancy.
- Mashman Publishing (opens in a new tab)MCG's imprint. Books by invitation only.
- Personal Branding Agencies (opens in a new tab)The world's first dedicated personal branding directory.
- identitypositioning.com (opens in a new tab)MCG's technology hub, home to its audits and tools.
- Identity Quest™ (opens in a new tab)Identity Quest™, the world's first personal brand simulator.
-
Mashman Investments
Equity investments, positions, and acquisitions. A private investment firm that applies personal branding and executive visibility to the companies it backs.
-
Mashman Properties
A private real estate investment firm that sees opportunity in vacancy. Undeveloped land, with a long-term mandate toward commercial real estate.
-
Planned
Mashman Global
A planned nonprofit initiative under the MASHMAN umbrella, built around The 1:1 Pledge. Not yet operating.
Personal Branding: A Manifesto on Fame and Influence
The world's first Philosophy of Personal Branding. Now in its second edition: 376 pages, eight chapters, and 78 subchapters, published March 7, 2025 by Mashman Publishing, with a foreword by Eric Chow.
#1 New Release in Public Relations on Amazon in paperback. Both editions reached Amazon's Top 10 in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales.
- Paperback
- $21.99Second Edition
- Hardcover
- $32.99Second Edition
- Ebook
- $9.99Second Edition
- Audiobook
- In ProductionNo release date yet
Speaking on Personal Branding.
Talks built from the Manifesto: what personal branding is, the four laws it follows, the six tiers of reach, and how an executive builds a personal brand on purpose. Recent stages include the Atlantic-Oase Professional Conference in Denver (2024) and Cleveland (2025), the Water Garden Expo in Oklahoma (2025), and the Dreamer's Summit in Ghana, as a virtual keynote.
Speaking fees available on request. Speaking for non-profits and charities is free of charge.
Behind the microphone: 100 episodes over three years with numerous interviews with high-quality public figures on Chase the Vision, with a new show, Executive Status, in development for 2027.
From the Room and the Work.
“Isaac Mashman deserves a lot of praise for the way he makes you question your personal and professional branding, at a high level that is yet very relatable.”
“Isaac Mashman is both an incredible businessman and friend. He has always been ready and able to help me out in my times of need and has gotten my branding to where it needs to be.”
Born 2000. Building to 2035.
A personal brand is a lifelong commitment. Here is the record so far, and what is scheduled next.
So Far
- 2000Born August 18 in Jacksonville, Florida.
- 2019Chase the Vision begins. The Power of 3 is developed.
- 2021The Manifesto, First Edition.
- 2022Mashman Investments and Mashman Properties.
- 2024Mashman Consulting Group. Identity Positioning™ published.
- 2025The Manifesto, Second Edition.
- 2026The return, and a platform around the method.
Ahead
- 2027Identity Positioner™ and Executive Status, in development.
- 2028The Mashman Consulting Group consultant body opens.
- 2035The stated goal for Mashman Consulting Group.
On the Record.
Essays from Isaac on personal branding, reputation, and executive visibility.
In Due Time.
A series of vertically integrated businesses under one name, a personal brand scaled to reach far more people, and a legacy brand that outlasts its founder.
MCG's stated goal: The world's #1 personal brand consultancy, with 500 consultants globally by 2035. Identity Positioner™ follows in 2027 and the consultant body opens in 2028. MCG, Mashman Investments, and Mashman Properties are the starting points; MASHMAN is planned to grow well beyond them over the next decade. Every step is announced when it is real.
The Record, as It Is Written.
Isaac's newsletter: new Executive Thoughts, releases from the Mashman Consulting Group newsroom, speaking dates, and book news, sent to the people who asked for them.
Speaking, Press, and Everything Else.
Speaking inquiries come directly to Isaac. Press requests go to Mashman Consulting Group. Mashman Consulting Group represents all MASHMAN entities. Consulting engagements run through the firm.