Isaac Mashman Contact
Isaac Mashman, founder of Mashman Consulting Group
Executive · Personal Branding Leader · 2X Author · Speaker

Isaac Mashman

Coffee in excess. I optimize, position, and scale personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand.

Explore the Manifesto Invite Isaac to Speak
Founder, Mashman Consulting Group · Little Rock, Arkansas
Identity Influence

Founder · Author · Speaker · Investor

Meet the Man Redefining Industries.

Personal branding is the discipline at the center. Consulting, the Manifesto, the stage, the microphone, and a growing family of MASHMAN companies are where it goes to work.

  1. 01Personal Branding
  2. 02Consulting
  3. 03Publishing
  4. 04Investment
  5. 05Real Estate
  6. 06Media
The Introduction

The Whole Picture In Under 3 Minutes.

The philosophy, the firm, the methodology, the simulator, the directory, the imprint, the land, the capital, and how to reach Isaac.

Work With Isaac
Isaac Mashman and the MASHMAN companies, 2:55, set to Isaac's theme. Music, no narration. Download the video.
The Record

A Record Built in Public.

Two editions of a book on Amazon's charts, a methodology academically published in 2024, three quotes in Forbes, and a podcast archive of 100 episodes over three years.

#1
The Manifesto · New Release
in Public Relations on Amazon
Top 10
Amazon Best Seller in
Public Relations · Both Editions
3x
Quoted in
Forbes
100+
Podcast Episodes
Hosted

At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.

In the Press

Quoted three times in Forbes. Quoted in Entrepreneur. Editorial coverage is earned, never bought. Advertising and newswire distribution support the work; they do not replace it. Every appearance, with links, and more.

The Position

Identity to Influence

No philosophy, codified body, or standard of practice exists for personal branding. The Second Edition fills that institutional gap, establishing the core tenets of belief, laws, and standards of practice as the world's first Philosophy of Personal Branding.

With Eric Chow, Isaac developed Identity Positioning™, the proprietary methodology of Mashman Consulting Group. It was academically published in 2024 as Identity Positioning: A Macroscopic View on Personal Branding and appears in full inside the Second Edition of the Manifesto.

The premise is simple and it does not bend: identity precedes image. A personal brand already exists. The work is to demonstrate who you are, on purpose, rather than leave the world to assemble it by accident.

Read about the Manifesto or see how the firm applies it.

A personal brand is the unique fingerprint of every human who has ever lived.

The Law of Personal Branding · Personal Branding: A Manifesto on Fame and Influence
The Method, in Practice

Three Constructs You Can Use Today.

Published doctrine, not private tricks. Each one is defined in the Manifesto and built into a free tool at identitypositioning.com. Move the numbers and see the method work.

Inside the Book

The Power of 3

Introduce yourself to three strangers every day.

Thirty days produces 90 new connections. Ninety days produces 270. A full year produces 1,095, before any compounding. Developed in 2019 for clients who needed a simple way to grow their network, it works in person, online, or both.

The figures describe a perfect scenario and exclude compounding: when those connections tell their own networks, 270 becomes 540, then 1,080, and onward. It does not exist only to compound. It builds the mentality, and the foundation, needed to scale. Keep a daily log with the free Power of 3 Tracker (opens in a new tab).

The Skyline Strategy

A 2:1 ratio. For every two pieces of business or professional content or action, one piece of personal content or action.

The extended framework: all consumed media does four things. It Educates, Entertains, Inspires or Motivates, and Connects. Sort your ideas and watch the skyline rise with the free Skyline Planner (opens in a new tab).

The Hierarchy

  1. Tier 1 Unconscious Incompetent Unaware they have a personal brand at all; not yet directing it.
  2. Tier 2 Friends and Family Known only within an existing personal circle. Rarely exceeds 100 people.
  3. Tier 3 The Local Hero Recognized within a community through deliberate, conscious effort. 500+ people.
  4. Tier 4 The State Representative Well-established authority known within a region. 100,000+ people.
  5. Tier 5 The National Personality Recognizable nationally; represented by agents, teams, and professional support. 1,000,000+ people.
  6. Tier 6 The International Icon Global fame and influence, largely one-directional. Known by millions the person does not know in return.

Six tiers, from the Manifesto, 1.8. The base tier is Unconscious Incompetent; material that shows five tiers is missing it. The free Brand Audit (opens in a new tab) scores where a personal brand stands across The Five Personal Brand Pillars.

The Companies

The Firms Behind the Name.

Isaac built Mashman Consulting Group around a simple observation: a company's value and the reputation of the people behind it move together. The same premise runs through the firms he owns. Mashman Consulting Group represents all MASHMAN entities.

Isaac MashmanFounder
All Companies
The cover of Personal Branding: A Manifesto on Fame and Influence, Second Edition, by Isaac Mashman
The Manifesto

Personal Branding: A Manifesto on Fame and Influence

The world's first Philosophy of Personal Branding. Now in its second edition: 376 pages, eight chapters, and 78 subchapters, published March 7, 2025 by Mashman Publishing, with a foreword by Eric Chow.

Paperback
$21.99Second Edition
Hardcover
$32.99Second Edition
Ebook
$9.99Second Edition
Audiobook
In ProductionNo release date yet
About the Book Buy on Amazon (opens in a new tab)
Isaac Mashman signing a copy of the Manifesto for an attendee after his presentation at the Atlantic-Oase Professional Conference in Cleveland
Signing copies after his presentation at the Atlantic-Oase Professional Conference, Cleveland, 2025.
On Stage

Speaking on Personal Branding.

Talks built from the Manifesto: what personal branding is, the four laws it follows, the six tiers of reach, and how an executive builds a personal brand on purpose. Recent stages include the Atlantic-Oase Professional Conference in Denver (2024) and Cleveland (2025), the Water Garden Expo in Oklahoma (2025), and the Dreamer's Summit in Ghana, as a virtual keynote.

Speaking The Podcast
In Their Words

From the Room and the Work.

“Isaac Mashman deserves a lot of praise for the way he makes you question your personal and professional branding, at a high level that is yet very relatable.”

Jeff WeemhoffPrevious President, Atlantic-Oase

“Isaac Mashman is both an incredible businessman and friend. He has always been ready and able to help me out in my times of need and has gotten my branding to where it needs to be.”

Tristan T. Roberts (opens in a new tab)Gold & Platinum Certified Engineer
The Timeline

Born 2000. Building to 2035.

A personal brand is a lifelong commitment. Here is the record so far, and what is scheduled next. Choose a year, or let it play.

So Far

  1. 2000Born August 18 in Jacksonville, Florida.
    • LifeBorn August 18, 2000, in Jacksonville, Florida, and raised in a modest household.
    • LifeRiver City Science Academy, middle school and high school.
  2. 2018The Isaac Mashman Show.
    • PodcastHis first show, recorded on a hand-me-down iPhone.
  3. 2019Chase the Vision begins. The Power of 3 is developed.
    • PodcastChase the Vision with Isaac Mashman launches in June.
    • LifeA tweet introduces him to Eric Chow, now Chief Operating Officer of Mashman Consulting Group.
    • The MethodThe Power of 3: introduce yourself to three strangers every day.
    • StageFlown to Los Angeles for VidCon as one of Facebook’s Star Creators for Lasso.
  4. 2020Mashman Ventures and EXXCESS Records.
    • CompaniesFounds Mashman Ventures, a public relations firm, on April 17. It was dissolved in 2024.
    • CompaniesSets out to build a record label, EXXCESS Records.
  5. 2021The Manifesto, First Edition.
    • The BookPersonal Branding: A Manifesto on Fame and Influence, November 1. #1 New Release in Public Relations on Amazon.
    • StageA virtual keynote at the Dreamer’s Summit in Ghana, July 17.
    • PressProfiles in Voyage LA, Authority Magazine, Pulse, and Shoutout LA, every one earned.
  6. 2022Mashman Investments and Mashman Properties.
    • CompaniesFounds Mashman Investments on January 3 and Mashman Properties on January 7.
    • CompaniesRepresents his business at Meta Boost Gather in Washington, D.C.
    • PodcastChase the Vision completes its run in June: 100 episodes over three years.
  7. 2023The Manifesto goes wide.
    • The BookThe ebook reaches more than a dozen platforms, including Apple Books, Barnes & Noble, and Kobo.
    • CompaniesMashman Global, a planned nonprofit initiative, is announced.
    • PressFounder interviews in IdeaMensch, CanvasRebel, and Bold Journey.
  8. 2024Mashman Consulting Group. Identity Positioning™ published.
    • CompaniesFounds Mashman Consulting Group on July 18, in Little Rock, Arkansas.
    • The MethodIdentity Positioning™ is academically published, with Eric Chow.
    • PressQuoted in Forbes in February and October.
    • StageThe Atlantic-Oase Professional Conference, Denver.
  9. 2025The Manifesto, Second Edition.
    • The BookThe Second Edition, March 7: a #1 New Release in Public Relations on Amazon in paperback.
    • PressA third Forbes quote, and The Small Business Show on ASBN.
    • StageCleveland, Ohio, and the Water Garden Expo in Oklahoma.
  10. 2026The return, and a platform around the method.
    • CompaniesIdentity Quest™, the Brand Audit, and UnrivaledMCG go live.
    • LifeThe return to business and the media, and relaunched properties across the MASHMAN companies.
    • CompaniesPersonal Branding Agencies launches.
    • PodcastPersonal Branding 101: An Unrivaled Series premieres, October 1.

Ahead

  1. 2027Identity Positioner™ and Executive Status, in development.
    • AheadIdentity Positioner™: in development and scheduled for 2027.
    • AheadExecutive Status with Isaac Mashman, a new show, in development.
  2. 2028The Mashman Consulting Group consultant body opens.
    • AheadMashman Consulting Group plans to open its formal consultant body.
  3. 2035The stated goal for Mashman Consulting Group.
    • Stated GoalThe world’s #1 personal brand consultancy, with 500 consultants globally by 2035.
The Full TimelineThe Biography
Executive Thoughts

On the Record.

Essays from Isaac on personal branding, reputation, and executive visibility.

All Executive Thoughts
The Long View

In Due Time.

A series of vertically integrated businesses under one name, a personal brand scaled to reach far more people, and a legacy brand that outlasts its founder.

MCG's stated goal: The world's #1 personal brand consultancy, with 500 consultants globally by 2035. Identity Positioner™ follows in 2027 and the consultant body opens in 2028. MCG, Mashman Investments, and Mashman Properties are the starting points; MASHMAN is planned to grow well beyond them over the next decade. Every step is announced when it is real.

Read the long-term vision.

The Mashman Minute

The Record, as It Is Written.

Isaac's newsletter: new Executive Thoughts, releases from the Mashman Consulting Group newsroom, speaking dates, and book news, sent to the people who asked for them.

Get in Touch

Speaking, Press, and Everything Else.

Speaking and bookings: bookings@isaacmashman.com (opens in a new tab). Press and interviews: press@isaacmashman.com (opens in a new tab). Consulting engagements run through Mashman Consulting Group.

Speaking Inquiries Press and Media Kit Work With MCG (opens in a new tab)