It’s no surprise that personal branding is becoming more important than any time ever before. With the rise of influencers, creatives, and entrepreneurs putting themselves out there online, it’s starting to seem as if anybody can become famous.
According to the founder of public relations firm Mashman Ventures, Isaac Mashman, it is.
Thank you for taking the time to have this conversation. Before we dive into the subject matter, how would you define personal branding?
Thanks for having me on! Personal Branding is everything about you. Whereas in a company, you have to give it characteristics, develop its brand, and emphasize its image, you have always had your personal brand. From the most minute character traits, everything about you contributes to your personal brand.
The moment you were born, your parents created your personal brand. They gave you your name, much of your early identity, and dictated what schools you attended, to the kinds of people that you were around. Now that you’re older, you can develop the conscious awareness to direct and continue creating your personal brand to whatever means you desire.