This article was originally published in yolodaily.com on 9/16/21.
It is truly remarkable how far technology can reach in the modern era. Aside from television and radio, and millions of dollars in production costs, being able to communicate with consumers has never been as accessible, let alone feasible as it is today. For someone who is building their personal brand or business, it is now possible to take it a step further by tapping into international audiences. This leads to more credibility and developing fanbases in other parts of the world.
Yes, that sounds great and all, but we assure you that it is more than just talk and is actually possible for you who is reading this article, to have reach without borders.
Let’s take Isaac Mashman as an example. He is an American businessman, creator, podcast host, and speaker who has consciously built his personal brand since August of 2017. In a relatively short amount of time he has built his presence digitally and in mid-July 2021, had the opportunity of virtually speaking at the Dreamer’s Summit in Kumasi, Ghana, which was hosted at a local university. Discussing how this opportunity came about, Mashman stated “Personal branding, patience, and saying yes to opportunities” landed him this gig.