​Identity Positioning is Isaac Mashman's philosophy and strategy on personal branding. It merges the personal identity of the individual with their professional career, in such a way that crafts public authority, demonstrates competence, and develops a faithful following. 

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What is identity? Your identity is YOU! Just like your personal brand is who you are, what you do, your story, your characteristics, and so on. 

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There are 4 pillars to Identity Positioning:

1. Education

2. Mindset

3. Branding

4. Marketing

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With 3 overarching reasons why a person would want to build their personal brand:

1. Vanity

2. Money

3. Mission

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By taking the personal and professional aspects of an individual, Identity Positioning is how anyone can go from a nobody to a somebody. An average consumer, to a high-level creator. A normal person to an emerging and even established public figure. 

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It is a proprietary and macroscopic view on personal branding. Something nobody else will teach you. 

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Mashman Consulting Group's methods help their clientele with identity positioning.