This article was originally published in disruptmagazine.com on 9/1/21.
When you think of a typical professional in the world of public relations, you probably think of a white collared, suit-wearing, businessman. That isn’t the case for this particular public relations founder, Isaac Mashman. Although he is known for sporting a blazer every now and again, he’s often seen in his company’s hoodies wearing a decent watch, and a cup of coffee is nearby.
First launching his public relations firm Mashman Ventures in April of 2020, within less than two years, he’s positioned himself as a person to be watchful of moving forward. Armed with an unusual business model and focus, he mainly specializes in personal branding, working with people who he states “want to be followed, in-demand, and respect”, this being their official marketing message.
Born and raised in Jacksonville Florida to a single mother, in a lower-middle-class family, Isaac attended school and was on track to receive a full-ride scholarship to several of Florida’s top universities. Armed with a rebellious attitude mixed with the ongoing chaos at home, he fell into the realm of entrepreneurship instead. In the years to come, he traveled, experienced, and learned a great deal about both branding and personal branding. It was in late 2019, early 2020 when he recognized that there was a real need in the market for somebody who could help with personal brands. Not just help with them, but strategize and build one up ethically and morally...